Engage your audience and drive traffic towards your website with call-to-actions. In this article, we'll look at how to set it up - and what you should know.
How to add a CTA
You can add as many CTAs as you want. It's possible to do this before the webinar starts, or during the webinar. Click on CTA to get started.
Set up your CTA
Your CTA always needs a link and a label for your button. It's also possible to add extra context. This will be displayed as text next to the button.
After having saved your CTA, you can launch it. You do this by simply clicking on the card. CTAs that are visible to the audience are highlighted by their green color. It's only possible to have a single CTA active at the same time.
CTAs and Tracking
We recommend you to add UTMs to your links in order to track the effectiveness of your CTAs. If you don't, we'll add a default UTM that indicates link clicks came from the CTA on a Contrast webinar.
Soon, clicks will be tracked on the admin side. And of course on HubSpot.
What CTAs look like for attendees
CTAs pop-up for attendees on their screen. You can remove the CTA for them by clicking again on the CTA card. You'll see that the card is no longer highlighted in green.
CTAs take the color of your brand, that you can set up in admin / settings.
