Automate your data with Zapier

Register attendees or send Contrast data to your favorite tools

Luuk de Jonge avatar
Written by Luuk de Jonge
Updated over a week ago

Nobody has time to export and then import data. That's why there's the Contrast Zapier integration. Click here to find our app on Zapier.

Send your data from Contrast to all of your favorite tools. Not sure what we mean by that? Imagine adding all people that registered to your webinar to Mailchimp, or perhaps only add the people that viewed your webinar to your CRM.

What's Zapier?

Zapier is a product that allows end users to integrate the web applications they use and automate workflows.

Click here to learn more about Zapier

What you need to get started

  • Well obviously an account on Contrast ๐Ÿ˜‰

    • Zapier will require a password, so if you've used SSO (Google, Microsoft) to create an account, you can create a password using this link

  • And a Zapier account

    • There's a free plan for Zapier, which includes 100 tasks per month

How to create your Zap

Go to Zapier and log in. Now click on Create Zap and search for Contrast.

Choosing your event type

Now select the type of event you want to send. This event will start the automation. For more info regarding the different event types, check out the final bits of this article. Click now on continue.

Choose your Contrast account

You now need to give Zapier access to your Contrast account. Log in to your Contrast account. If you don't have a password because you used SSO to create your account, then request a password through this link.

Click continue and send a test event. Zapier will now tell you if everything is working and if not, what to do to troubleshoot it.

Selecting an action

Now that you've created your trigger event, it's time to select the action you want to be performed whenever your event triggers.

Use the search bar to find your favorite app. For every app the setup will be different. Here's what a successful test with Slack looks like for example:

If you need help setting things up, don't hesitate to shoot us a message. We're happy to help.

๐Ÿ’กPro tip: use the same event multiple times

You can use the same event multiple times. This will save you a lot of time setting things up. Here's an example of what we do.


Types of events you can send

A registration is not the same as having watched the webinar. And having watched it live, is not the same as having watched the replay. Right? That's what we think as well. So we decided to split these up:

  1. People that registered to one of your webinars

  2. People that watched a webinar live

  3. People that watched the replay of a webinar

It's up to you to decide which events are relevant for you to send to your tools.

Registrations

This type of event is triggered when somebody registers to any of your webinars. This is the information that we send:

Field

Description

id

Attendee unique ID of the

email

Attendee email address

firstName

Attendee first name

lastName

Attendee last name

Company

Company name given upon registration

jobTitle

Job title given upon registration

phoneNumber

Phone number given upon registration

industry

Industry given upon registration

websiteUrl

Website given upon registration

webinarName

Webinar name the attendee registered for

groupName

Channel which the webinar belongs to

organizationName

Organization which the group belongs to

registeredAt

Date time when the attendee registered

utmCampaign

UTM campaign used on the landing page

utmSource

UTM source used on the landing page

utmMedium

UTM medium used on the landing page

utmTerm

UTM term used on the landing page

utmContent

UTM content used on the landing page

Viewed live

Triggered when the person watches your webinar while its live.

Field

Description

id

Attendee unique ID of the

email

Attendee email address

firstName

Attendee first name

lastName

Attendee last name

webinarName

Webinar name the attendee registered for

groupName

Channel which the webinar belongs to

organizationName

Organization which the group belongs to

viewedAt

Date time when the watched the live

Watched replay

As the name suggests, triggered when somebody watches a replay of your content.

Field

Description

id

Attendee unique ID of the

email

Attendee email address

firstName

Attendee first name

lastName

Attendee last name

webinarName

Webinar name the attendee registered for

groupName

Channel which the webinar belongs to

organizationName

Organization which the group belongs to

viewedAt

Date time when the watched the replay

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