Automate your data with Make.com (formerly Integromat)
Nobody has time to export and then import data. That's why there's the Contrast <> Make.com integration. Click here to find our app on Make.
Send your data from Contrast to all of your favorite tools. Not sure what we mean by that? Imagine adding all people that registered to your webinar to Mailchimp, or perhaps only add the people that viewed your webinar to your CRM.
What's Make.com
Make.com is a product that allows end users to integrate the web applications they use and automate workflows.
Click here to learn more about Make.com
What you need to get started
Well obviously an account on Contrast 😉
Make.com will require a password, so if you've used SSO (Google, Microsoft) to create an account, you can create a password using this link
And a Make.com account
There's a free plan for Make.com, which includes 1000 tasks per month
How to create your Scenario
Go to Make.com and log in. Now click on Create a new scenario and search for Contrast.
ADD SCREENSHOT
Choosing your event type
Now select the type of event you want to send. This event will start the automation. For more info regarding the different event types, check out the final bits of this article. Click now on continue.
ADD SCREENSHOT
Choose your Contrast account
You now need to give Make.com access to your Contrast account. Log in to your Contrast account. If you don't have a password because you used SSO to create your account, then request a password through this link.
Click continue and send a test event. Make.com will now tell you if everything is working and if not, what to do to troubleshoot it.
Selecting an action
Now that you've created your trigger event, it's time to select the action you want to be performed whenever your event triggers.
Use the search bar to find your favorite app. For every app the setup will be different. Here's what a successful test with Slack looks like for example:
ADD SCREENSHOT
If you need help setting things up, don't hesitate to shoot us a message. We're happy to help.
💡Pro tip: use the same event multiple times
You can use the same event multiple times. This will save you a lot of time setting things up. Here's an example of what we do.
ADD SCREENSHOT
Types of events you can send
A registration is not the same as having watched the webinar. And having watched it live, is not the same as having watched the replay. Right? That's what we think as well. So we decided to split these up:
People that registered to one of your webinars
People that watched a webinar live
People that watched the replay of a webinar
It's up to you to decide which events are relevant for you to send to your tools.
Registrations
This type of event is triggered when somebody registers to any of your webinars. This is the information that we send:
Field | Description |
id | Attendee unique ID of the |
Attendee email address | |
firstName | Attendee first name |
lastName | Attendee last name |
webinarName | Webinar name the attendee registered for |
groupName | Channel which the webinar belongs to |
organizationName | Organization which the group belongs to |
registeredAt | Date time when the attendee registered |
utmCampaign | UTM campaign used on the landing page |
utmSource | UTM source used on the landing page |
utmMedium | UTM medium used on the landing page |
Viewed live
Triggered when the person watches your webinar while its live.
Field | Description |
id | Attendee unique ID of the |
Attendee email address | |
firstName | Attendee first name |
lastName | Attendee last name |
webinarName | Webinar name the attendee registered for |
groupName | Channel which the webinar belongs to |
organizationName | Organization which the group belongs to |
viewedAt | Date time when the watched the live |
Watched replay
As the name suggests, triggered when somebody watches a replay of your content.
Field | Description |
id | Attendee unique ID of the |
Attendee email address | |
firstName | Attendee first name |
lastName | Attendee last name |
webinarName | Webinar name the attendee registered for |
groupName | Channel which the webinar belongs to |
organizationName | Organization which the group belongs to |
viewedAt | Date time when the watched the replay |